How the pandemic has changed marketing mix...

As the pandemic surges the business are facing complete marketing mix changes and revamps. Here are some of general shifts

Voot, similar to many online streaming platforms were hit hard. As they lost out on major movie, shows, docuemntaries, etc. launch dates. This lost them crores. However, the pandemic has increased subscriptions as people sit home for longer. Voot also responded with immediately launching two shows called Illegal and Riker Case. After revamping the totalitary of their calender, changing their commitments with TV channels. Voot has again stabilised itself in the market.

A second form of shift if seen in the home textile retail industry where major firms go techy.

As retail slumps and people reduce going into malls and mortar shops. Firms go online. Many firms which have an inflexible philosophy have faced major shortcomings, as they were too late to hop onto the market wide shift to online. These firms such as Shopper's Stop have been involved in massive shortcomings of revenue and have fired about 30% of their personnel including their own CEO, thus, the firm is revamping itself and trying to go online.