Google's marketing campaign's revolutionary impact on our phones

Google recently announced Pixel 6 - but the marketing is what takes the cake...

Notoriously perfect in its work - and confident in its ability to run the world, Google poses a new challenge to the smartphone industry. "What if smartphones were more than just smart?" The tagline for their Pixel 6 - brings out a completely new way of looking at phones.

When iPhones were on the rise - the concept of "smartphones" became the big thing. However, all companies have exhausted the idea of "smart" phones - today there are no changes in the smartphone industry that can compare to the radical shifts the first iPhone brought.

Recently - all new phone launches have focussed on buffing the stats. That means that all new phones just have the same things but a bit better. Increased megapixels, increased battery life, increased storage and increased speed. All of these things are great - nonetheless - none of them are groundbreaking. If you notice - there is not much difference between an iPhone 6 and an iPhone 13 in terms of "smartness".

Realising that the masses realise the monotony in smartphone evolution, Google is bringing out another way of looking at things. Yes - it is fantastic that my phone has 10,000 megapixels, but, what do I do if there are people /objects ruining my picture?

This is where Google is drawing us towards. It is ignoring the pixels, the battery life, and the speed stats - it wants the software to be more than just "smart" - Google wants the entire phone to be "smart". It is focussing on the very practical and basic level issues - by introducing things like the magic eraser (which can remove unnecessary objects/people from the camera frame or photo), and smart battery life (a battery system which will adapt power divisions based on usage prolonging it based on individualistic activities) - Google is showing how the hardware of the phone can be "smart" too,

It is their blatant ignorance towards software in their marketing campaign - to highlight the potential of "smart" in the hardware of the phone. And it is this distinction that is put in our heads by their wonderful tagline "What if smartphones were more than just smart?" - Google is slowly drawing the industry towards a different thought process in advancing phones.

This shift - nonetheless - would take about half a decade. Yet, the transition would/must occur as the software of "smart" phones are saturated and are no longer inventive. By now focussing on the hardware - there is potential for a completely new form of technological competition.

Henceforth, Google's new campaign is not just good marketing. It expands to change the outlook of "smart" phones and recreate the industry to follow Google's new found love of "smart" hardware.