Flipkart starts delivering alcohol?
- Samarth Modi
- Aug 16, 2020
- 2 min read
Flipkart has now ventured out and going to start expanding the online alcohol market.

Ever since the lockdown, the Indian alcohol industry which is worth more than $27 Billion was brought to a massive halt. After the first shops opened the stores had long lines with minimal social distancing laws applicable.
Amazon first made this expansion and now Flipkart will partner with Hipbar and deliver to two cities. The eastern part of West Bengal and Orissa have said that Flipkart will provide technical services and connections to Hipbar. A customer would hop onto Flipkart and then place an order which is forwarded to Hipbar and then the delivery boys of Hipbar will collect the poison from any retail outlet and deliver it to the customer's home.
Today most large name online platforms are delivering almost everything. Flipkart is going to begin "dark stores" which will provide super fast house-hold items while Amazon had already been involved with the delivery of medicines. The E-Commerce business is going to take over the whole nation over this pandemic.
This would also leave large impacts on the economy. The economy will slowly turn similar to the American. Where the nation is run by limited corporate giants The stepping stones were laid by Mr. Ambani back when they launched Jio and begun to conquer and limit the opposition's power. Now, the whole nation will be run by large companies which would deliver most items, faster, cheaper, and better.
This will kill all small domestic businesses which would not side with these giants and continue to shrink the market players. We might be looking at an oligopoly or worse monopoly. However, it is evident the market's competition and players will soon shrink and will have to surrender to these superpowers in the business sector.
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