Branding with accessories

Accessories, bags, shopping carts, and covers are all simple and sleek marketing tools which can be used to show improve your brand recognition.

The increasing compeititon in every market and increased price instabilities the firm is losing its control over the price. Other than major companies with large market share, many businesses suffer as they are accustomed to follow price leadership. Thus, resolving to non price based competition.

Having a logo which is identified has a larger value than your product itself.

No matter what you believe is the most effective way to do business, one thing which will be an unwritten rule is that your company logo can have more value than your products Effectively every company would more or less provides similar products in the market segment but it is the brand name, logo, and its recognition which makes the difference.

Asus and Lenovo

A simple case is obviously visible in the technology industry where Asus and Lenovo compete to provide the best Window based laptops. With Asus' better and more durable laptop, they face decreasing market share while Lenovo with its basic products keeps on rising. This is due to the absolute advantage the name of the brand and its recognition gives.

It is imperitive to understand that your packaging, your product should have your logo. It is important to understand the market and the product on which you are placing the logo. The product which will not be used by your target market is not the place you advertse through. If you are focussing on high end products then marketing on a shopping cart may not be the best solution to your marketing problems. It is important to understand the value of marketing and logo spreading while also understanding what to do and where to do it.